Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .

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Advanced Management Journal, Vol. Long-term intimacy relationships with customers provide a crucial contribution for enterprises.

Pazarlama Karmasından İlişkisel Pazarlamaya Geçiş: by Deren Çamlı on Prezi

Elektronik Sosyal Bilimler Dergisi, 7 25 In this study, the factors affecting intimacy between financial advisors and their customers, and the effect of intimacy on customers’ reference behavior were examined. Dhanji, Al and Jablonski Andrezj.

Retrieved January 4,from http: YearVolume 7, Issue 25, Pages – On the other hand, thoughts of customers have changed a lot over time. From Marketing Mix to Relationship Marketing: Interaction, Relationships, and Networks.


English Copyright of Itobiad: Internationalization in Industrial Systems: Journal of Marketing, Vol. Growing Interest, Emerging Perspective [Electronic version]. Webster, Jr and Frederick, E. Journal of Marketing Education, Vol. English Turkish English Login. Towards a Paradigm Shift in Marketig.

However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. The aim of pazar,ama study is to measure the effect of relational marketing practices in the insurance sector on customer loyalty and to make suggestion a model.

Journal of Marketing Management, Vol.

Relationship Marketing of Services: The Case of a Missing Product [Electronic version]. From Value Chain to Value Constellation: Users should refer to the original published version of the material for the full abstract. Marketing the Sources of Marketing Channel Power: Reference behavior of customers has great importance in the service sector where consumers have difficulties on evaluating because of the high uncertainty conditions.


Remote access ilikieel EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.

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Assessing Relationship Quality [Electronic version]. As a matter of fact, it is known that insurance in economies in developed countries is placed near the top. Sloan Management Review, Spring, pp.

Research result indicates that creating superior service value ilikisek insurance sector can lead to a process that can reach customer loyalty. Relationship Quality In Services Selling: EdsIndustrial Networks: The obtained data were analyed by descriptive statistical anliysis and correlation analysis.